Monday 30 July 2012

Advantages Product Placement

Sometimes referred to as product placement product placement, branded entertainment, entertainment in various forms of commercial products is a strategy used to transgress. Basically, the brands to offer cash consideration to films, TV shows, Internet videos, video games and entertainment presentations of their products, producers of other forms of entertainment offered.

The output of the production process for traditional advertising media strategy, which coincided with the declining interest. Many companies have discovered that consumers are paying attention to traditional media advertising, product placement in their marketing strategy to reach a wider audience was attached. Update their strategies to capture the attention of marketers and consumers began to place ads in popular films and television shows.


Product uses and benefits of employment

When you start using the techniques of the advertising business entertainment, increasingly more companies, their products were seen in popular films and television shows. These ads can be found in the James Bond Omega watches, featuring popular films, Mission Impossible, featuring Apple Macs; such training, Top Chef, Project Runway and American Idol and other popular television shows such as Ray Ban glasses promoting Men in Black.

As such, marketing consultancy branded entertainment strategy became a magic potion. Due to the huge success of films and television shows, advertising, marketers go to the next level, and Internet videos, video games, music videos and other entertainment media, started to use.

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