branding strategies

Improving brand value should be a priority for management and workers alike. To improve the brand value will continue to monitor and measure, as exemplified by the model described in this document has been developed for the purpose.

Accounting standards and the problem of measuring the value of intangibles such as the IFRS3, but these methods are currently available for measuring brand value are flawed. One of the problems is that there is no difference between goodwill and goodwill arising from the brand in general. For a brand that was developed in-house does not appear in the book: it is not considered an asset. Its value is displayed only during the acquisition, whether alone or as part of the business. Bare accounting practices is in the books of the Company can not provide the full value of the company, including tangible and intangible assets.


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